Digital Solutions Gallery Virtual Keynote
Dates: August 13th, 2020
“Balancing Brand Currencies Through Digital Disruption”
As we have stated before, we are now unquestionably undergoing one of the most significant societal, cultural, and economic revolutions in this country’s short history—quite possibly in all of human history. Even compared to just two decades ago, the state of change in all these factors is staggering. Advancing technology has played a big role in all of this.
Last year's speed of movement is now quaint and outdated. Business today moves at a pace so unforgiving that it is easy to find yourself holding your breath, wondering if your company will be the next to fold.
And then there's Amazon. While others struggle to innovate and remain relevant, it somehow surges ahead in sector after sector, blazing trails inconceivable when the original “bookseller” opened its doors 25 years ago.
In this session we will go inside that corporate enigma to reveal the four currencies that dictate the customer's (and Amazon's) every move: money, information, loyalty, and time. You will learn from firsthand experience within the Amazon juggernaut how prioritizing these currencies is exactly what brands need to do to break through and maximize their potential in not only “normal” times, but also in adjusting in these same currencies in times of massive crisis and disruption.
This excellent discussion should not be missed. Please join us for our fourth session of 2020, in our new virtual format, where you will learn lessons from those who have gone before in this revolutionary journey.
The “Digital Solutions Gallery™” series is a nationally acclaimed ongoing forum where senior leaders and their business peers come together in a comfortable setting to share their experiences and insights, as well as collectively and collaboratively attack common issues. Throughout 2020, this series will be conducting a series of vital and informative programs on the theme of “Digital Transformation; The Vital Journey”, wherein participants will gain a better appreciation of not only what is coming, but also a better appreciation of just how its associated value might be captured.
There is no cost to invited senior leaders. Sponsoring opportunities are available for invited technology product and service providers.