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Creative Place Marketing

Short North Arts District, Columbus, Ohio


Next Offering

Start Date: February 28, 2018
End Date:  April 23, 2018

About this Program 

One of the reasons that elected officials and economic development professionals are interested in arts and culture is their ability to attract dollars, people, and recognition to communities. This 100% online course introduces the idea of creative placemaking and creative place marketing, explores issues in place marketing and introduces students to key considerations for developing place marketing plans, cultural tourism strategies, and other initiatives that improve the quality and economics of place through arts and culture. We will also investigate the emotional aspects of place, how people feel connected to a location through many cultural aspects and social justice issues that often emerge as places evolve.

Upon completion of this course, students should be able to:
  1. Identify creative placemaking and creative place marketing
  2. Discuss theories of place marketing
  3. Describe opportunities and challenges that place marketing & cultural tourism generates for economic, community and cultural development
  4. Identify key issues to be explored in cultural tourism and arts/cultural district planning
  5. Gain familiarity with practical tools, strategies, and tactics used in creative placemarketing
What you can expect

The online delivery of the course is comprised of:

  • The course is equivalent to a one semester credit hour class.
  • This course consists of approximately 40 hours of class time that includes 12-13 hours of recorded faculty lectures and 23-24 hours of additional course work.
  • All course lectures are recorded and available to you 24/7 through the university's Learning Management System called - Carmen
  • Course duration is seven weeks.
  • All work must be completed within the seven week period including a final project.


Click Here to learn more about how this course is delivered 100% online!

Planning Accreditation Criteria Met in the Course

The Planning Accreditation Board has a series of standards by which accredited planning programs are measured. Both Virginia Tech and The Ohio State University have accredited planning programs. Below is a list of accreditation criteria that are covered in this course.

  • Purpose and Meaning of Planning: appreciation of why planning is undertaken by communities, cities, regions, and nations, and the impact planning is expected to have.
  • Planning Theory: appreciation of the behaviors and structures available to bring about sound planning outcomes.
  • Global Dimensions of Planning: appreciation of interactions, flows of people and materials, cultures, and differing approaches to planning across world regions.
  • Research: tools for assembling and analyzing ideas and information from prior practice and scholarship, and from primary and secondary sources.
  • Written, Oral and Graphic Communication: ability to prepare clear, accurate and compelling text, graphics and maps for use in documents and presentations.
  • Plan Creation and Implementation: integrative tools useful for sound plan formulation, adoption, and implementation and enforcement.
  • Planning Process Methods: tools for stakeholder involvement, community engagement, and working with diverse communities.
  • Leadership: tools for attention, formation, strategic decision-making, team building, and organizational/community motivation.
  • Growth and Development: appreciation of economic, social, and cultural factors in urban and regional growth and change.




Textbooks for this course

The Creative Community Builder's Handbook, Borrup, T., (2006/2011), Turner Publishing, ISBN#978-0940069473

Marketing Places: Attracting investment, industry, and tourism to cities, states, and nations, Kotler, P., Haider, D.H., & Rein, I.J., (2002), New York: Free Press, ASIN#B003DYGNT2 

Cancellations and Refunds

A full refund minus a $50 administrative fee will be made if cancellation is received two weeks prior to the start of the course. No refunds within two weeks of the course start date.